Post by account_disabled on Jan 27, 2024 15:27:36 GMT 10
On May 25, the Ringostat team visited the annual all-Ukrainian forum of Internet activists iForum-2017. We did this not because the organizers gave us a good discount on tickets and even a couple of free ones (for which we thank them very much again). And not even in order to support our commercial director Konstantin Chervyakov, who spoke at the forum as a speaker (although this, of course, too). The main reason was that we simply could not miss the main event of the year in the Ukrainian IT world with so many cool speakers and guests. Reading time: 18 minutes Andrey Osadchiy, GfK Ukraine Evgeny Shevchenko, UaMaster Victor Sholoshenko, Citrus Artem Borodatyuk, Netpeak We made a schedule for ourselves in advance and outlined the talks we wanted to attend. We wrote about everything we saw and heard on our Facebook page in real time.
But due to the busy Fax Lists schedule and intensity of the conference, it turned out a little chaotic, so we have prepared for you a summary with the main points of the reports we attended. Andrey Osadchiy, GfK Ukraine Topic of the report: Uaneta Auditorium. Online shopping statistics pic (3) photo – iForum Abstracts of the report 2016 was a record year for Ukrainians in terms of the number of online purchases - more than 60% of users ordered goods via the Internet. 149633514593_kiss_69kb At the same time, equipment is most often purchased online, clothing and footwear are in second place, and perfumes are in third place. Products for children and auto products lost their positions among the top purchases of Ukrainians in 2016. Residents of Ukraine began to buy 5% more goods from foreign online stores. Half of internet users buy goods through social networks. Women buy clothes and cosmetics, men buy auto products (obviously) The largest number of online buyers are located in Kyiv.
The online market for household appliances is growing slightly faster than the European one. A look into the future from the speaker in a motivating picture: 4 Evgeny Shevchenko, UaMaster He began his professional online activities in 1999. In 2004 he founded the Internet agency UaMaster, which he still heads today. The most useful Internet marketer in Ukraine (2009) according to MMR magazine. Entered the top 35 specialists in the advertising and communications market of Ukraine under the age of 35. Presentation topic: Digital enabled Marketing pic (3) photo – iForum Abstracts of the report in 2004, the share of online advertising in the total mass of advertising channels was only 0.5%. It was damn little - people simply didn’t understand why they needed digital and internet marketing in general.
But due to the busy Fax Lists schedule and intensity of the conference, it turned out a little chaotic, so we have prepared for you a summary with the main points of the reports we attended. Andrey Osadchiy, GfK Ukraine Topic of the report: Uaneta Auditorium. Online shopping statistics pic (3) photo – iForum Abstracts of the report 2016 was a record year for Ukrainians in terms of the number of online purchases - more than 60% of users ordered goods via the Internet. 149633514593_kiss_69kb At the same time, equipment is most often purchased online, clothing and footwear are in second place, and perfumes are in third place. Products for children and auto products lost their positions among the top purchases of Ukrainians in 2016. Residents of Ukraine began to buy 5% more goods from foreign online stores. Half of internet users buy goods through social networks. Women buy clothes and cosmetics, men buy auto products (obviously) The largest number of online buyers are located in Kyiv.
The online market for household appliances is growing slightly faster than the European one. A look into the future from the speaker in a motivating picture: 4 Evgeny Shevchenko, UaMaster He began his professional online activities in 1999. In 2004 he founded the Internet agency UaMaster, which he still heads today. The most useful Internet marketer in Ukraine (2009) according to MMR magazine. Entered the top 35 specialists in the advertising and communications market of Ukraine under the age of 35. Presentation topic: Digital enabled Marketing pic (3) photo – iForum Abstracts of the report in 2004, the share of online advertising in the total mass of advertising channels was only 0.5%. It was damn little - people simply didn’t understand why they needed digital and internet marketing in general.